Category

Brand

Services

Content Writing
Content Optimisation
Communication Design
Data Visualisation

Challenge:

ICICI direct wanted to educate its diverse demographic – right from novices to experienced professionals, about intricate financial concepts. The idea was to enable engagement by creating resources that improve comprehension and financial literacy among its user base. 

Recipe:

The Salt Inc partnered with ICICI Direct to create an extensive array of educational materials, customised for the requirements of specific audience. 

• Visual Learning Tools: Developed infographics to simplify intricate financial ideas into comprehensible, aesthetically pleasing formats.
• Dynamic Web Pages: Created intuitive web pages to effectively host and organise educational content for diverse audience segments. 

Result:

• Enhanced Engagement: Accessible materials enabled audiences to explore financial markets.
• Improved Accessibility: Clarified financial concepts using compelling infographics. 
• Targeted Education: Persona-driven information provided consumers with tailored and practical insights for enhanced financial decision-making. 

The Salt Inc, in collaboration with ICICI Direct, demonstrated its ability to simplify complex financial concepts for audience understanding.

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