Unifying a New Tech Giant
Category
Brand
Services
Content Writing
Communication Design
Video Production
Unifying a New Tech Giant
Challenge
When tech giants LTI and Mindtree merged to form LTIMindtree, a key challenge emerged: integrating the new brand identity across all legacy content assets without losing the individual strengths of each brand. At the same time, LTIMindtree aimed to establish itself as a leader in next-generation fields such as Generative AI and advanced analytics—calling for a fresh, impactful approach to communication that matched their bold ambitions.
Recipe
We partnered with LTIMindtree to deliver strategic and creative solutions across branding and content initiatives:
-
Data Visualisation:
Conceptualized and developed infographics and case studies for LTIMindtree’s IBM Partner Plus Awards submissions, including the HR Automation Success Story, which went on to win the prestigious Digital Labor Award (2024). -
Generative AI Launch Communications:
Led the content development and creative storytelling for the launch of watsonx, LTIMindtree’s Generative AI platform in partnership with IBM. This included crafting announcement narratives and producing an engaging launch video that brought the partnership to life. -
Quality Control (QC) and Brand Migration:
Reviewed and quality-checked over 1,200+ content assets—including case studies, POVs, white papers, and brochures—to ensure alignment with LTIMindtree’s new brand identity. We worked closely with internal teams to define quality standards, spot inconsistencies, and execute a seamless brand migration, all within tight timelines.
Result
-
Brand Consolidation:
Helped LTIMindtree project a bold, unified global identity post-merger, strengthening its positioning as a technology leader. -
Global Recognition:
Supported LTIMindtree’s award-winning submission at the IBM Partner Plus Awards, reinforcing credibility and leadership in digital innovation. -
High-Impact Assets:
Delivered brochures, videos, and communications that played a critical role in the successful launch of watsonx and elevated LTIMindtree’s thought leadership in the AI space.
Our collaboration with LTIMindtree exemplifies our ability to deliver strategic brand evolution and content excellence at scale for global tech innovators.
