Category

Brand

Services

Web design
Web development
Data visualisation
Interactive storytelling
Content encoding

Challenge

SAP partnered with The Economist to explore the future of procurement as a strategic business driver. The goal was to create an immersive, insight-rich digital hub that would engage C-suite audiences and procurement leaders with high-value content, research, and thought leadership. The design challenge was to balance editorial authority with modern interactivity—ensuring the site was intuitive, information-dense, and reflective of SAP’s positioning at the forefront of intelligent procurement.

Recipe

We approached the web design by putting clarity and credibility at the center.

• Editorial Architecture First: We built the structure around the natural flow of The Economist’s content—research articles, executive interviews, and data visualizations—ensuring seamless exploration without cognitive overload.

• Data-Forward Design: Designed to highlight key stats, infographics, and thematic pillars, the interface used modular layouts that adapt to varied content types while maintaining hierarchy.

• Executive-Led UX: Recognizing the high-level audience, we employed a clean, decisive UI with bold type, high-contrast sections, and fast-loading interactions—communicating authority and ease in equal measure.

Result

The final platform served as a sophisticated narrative and data experience—enhancing SAP’s thought leadership positioning within the procurement space. By blending Economist-grade journalism with sharp design execution, we delivered a hub that encouraged deeper engagement, longer session times, and return visits from decision-makers.