Category

Brand

Services

Web design
Web development
Content writing, editing
Data visualisation
Brand strategy
Social media

Scope

Brand repositioning
Website revamp
Social media launch

Challenge:

The news of cancer often spells the end, both for patients and their caretakers. At this crossroads, cancer care platform CARER wanted to launch their integrative therapy-based program to offer hope for healing beyond treatment. Their new website had to reflect this new position while building trust, emphasizing a scientific approach, and empowering patients to heal themselves.

Recipe:

The team built a reassuring website experience that put the healing back in the hands of patients. Here’s how we did it:

• Transition from their old, illustrated imagery to that of real people on the road to recovery
• Focus on CARER’s Integrative Therapy modules of Nutrition, Movement and Mental Wellbeing to pair with treatment
• Highlight positive outcomes that their team of experts achieved
• Make Founder and CEO, Samara Mahindra the voice of CARER
• Build minimal UI/UX that offers respite alongside all the necessary information needed to make a decision
• Create conversations around cancer therapy through a sharp, promise-driven social media campaign

Result:

The website set the tone for CARER’s communication across platforms. The social campaign produced a strong turnaround: 3.9X increased leads | 50% reduction in CPL | 2.6x increase in conversion rate

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