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This is us

We’re a team of doers that’s custom-built for content effectiveness. With our blend of youthful enthusiasm and cross-disciplinary expertise we build meaningful digital products that really connect with people, just like you.

Neena Dasgupta

CEO, Founder, Super-woman
Neena is a multi-award-winning media leader and entrepreneur with over 25 years of building organisations, products, and brands. As one of India’s top 50 women influencers in the Indian advertising and marketing fraternity, she has made a habit of blazing new trails.

Sarthak Dasgupta

Founder, Filmmaker, Observer
Sarthak Dasgupta is a published author, a visionary writer, and a maverick director rolled into one. He has penned and helmed the critically acclaimed OTT series ‘Dharavi Bank’ on MX Player, the film 200: Halla Ho on Zee5, and award-winning scripts like The Music Teacher on Netflix. Sizable TV outings such as Savdhaan India, Saubhagyavati Bhava, Uttaran, and Adaalat have flourished under his creative direction. To us, he is both the kaleidoscope and the eye.

Rahul Surve

Business Head, Peacemaker, Metalhead
A seasoned professional with over 16 years of experience in sales and business development, Rahul brings a genuine warmth and equanimity to every conversation. His love for food and heavy riffs brings that burst of flavour.

Somnath Suryavanshi

Design Head, Marathoner, Perfectionist
A proficient visualiser and ideator with over 17 years across print, identity, and web design, Somnath is as much of a marathoner at work as he is on the streets. His patience, tenacity and drive for learning will leave most art directors trailing behind.

Tarun Abhichandani

Chief Product Officer, Sports Enthusiast, Drummer
Tarun takes care of product development and services at The Salt Inc. A media measurement product specialist with 20+ years of experience, Tarun has donned many hats, from developing products for Kantar/IMRB to running a successful startup, and also consulting businesses and government departments (in India and US). Badum tss!

Rohan Desai

Strategy Lead, Quizmaster, Coffee Connoisseur
Driven by curiosity and fuelled by specialty coffee, Rohan is a petroleum engineer-turned quizmaster that ended up as a brand strategist. A man of real twists and turns. Over 7 short years he has worked across ad tech and media, in marketing, strategy and sales enablement roles. If you’re looking for some fresh, well-seasoned perspective, he’s your guy.

Pulkit Jain

Product Manager, Ex-restaurateur, Jester
Pulkit, our resident problem-solving and product guy, is the brains behind our product adventures. He’s the driving force behind our product vision, skillfully shaping its blueprint. When he is not turning chaos into order, you’ll find him exploring OTT content, watching war-dramas and thrillers, unraveling the mysteries of geopolitics or savoring life’s guilty pleasures.

Jignesh Ghadiya

Full-stack Developer, Foodie, Cricket-buff
Calm, collected and collaborative, Jignesh is skilled in SASS, Cascading Style Sheets (CSS), Angular, React, HTML5 and more. He is as fluent in code as a batsman is with his stroke-play. When it comes to building web experiences we trust him to deliver the goods.

Devika Jadhav

Creative Director, Wordsmith, Neurodivergent Solutions Sage

Devika is a Branding Whisperer and Tech-Driven Wordsmith. A journalist at heart, she delves deep into research-led reading to unearth the perfect brand identity, marketing, and communication solutions. With her guidance, over 100 brands have discovered their unique voice and connected with their target audience. She’s a lifelong learner and thrives on endless curiosity. She loves creating content that’s not just impactful but unforgettable. Travel, endless reading, exploring food adventures are her favourite pastimes.

Aadhavan V

Art Director, Painter, Cinephile
Aadhavan is a design wizard playing with colours, shape and fonts for the past 12 years.
He loves the graphic arts and the ideas they invoke in viewers. Aady, as he is popularly known, is passionate about the nuances of video editing and motion graphics. From raw footage to a beautifully crafted audio visual that makes an impact and is remembered for good, Aady truly enjoys the journey he takes to make it happen.
He is all about sharing love and fun. One thing he definitely dislikes is to share his gamepad and cake.