Category

Brand

Services

Web design
Web development
Data visualisation
Interactive storytelling
Content encoding

Scope

Complete hub design
Social media campaign
Event collaterals

Challenge:

With the advent of technological tools, the marketing world must adapt through exciting yet daunting times. Our very own CEO Neena Dasgupta had a vision to stir up conversations around evolving technologies, their applications and the emerging opportunities – with industry leaders, no less. Partnering with the International Advertising Association, Team Salt Inc had to create a strong campaign to create buzz around the event.

Recipe:

With simple, witty messaging and colorful imagery, we created an integrated campaign to address common tech tussles that marketers wrangle with

• A 15-day social media and emailer campaign touched upon the burning issues of our time: Digital transformation, Creativity in Web 3.0, marketing in a cookie-less world, AI, embracing technology in the decentralised web, cross-media measurement.
• An evocative website engaged users in an immersive experience, whilst imparting information about the event.
• An emailer campaign closed the loop on rising registrations.
• In-event digital banners and backdrops shone the spotlight on the esteemed speakers while helping participants keep track of the itinerary.

Result:

A successful launch for IAA-Tech Pulse that saw healthy participation from industry leaders and executives, covering everything from the PPT to the GPT era.

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