Category

Brand

Services

Web design
Web development
Data visualisation
Interactive storytelling
Content encoding

Scope

1 homepage
8 interview stories

Challenge:

Global IT and consulting firm, Accenture, wanted to build a content hub talking about digital innovation and growth strategies across industries in India. What they had was in-depth interviews with managers at leading Indian companies. What they needed was a compelling reader experience that would engage the world’s most influential minds.

Recipe:

• We turned weighty, plain-paper interviews into engaging content with handy call-outs and highlights. Our copy, design and development team pored over every micro-interaction to craft a consistent reader experience.
• The interviews were classified across 8 industries including media, energy, utilities, retail and more, inviting click-throughs to the client website at strategic instances.
• The experience was created to resemble editorial content as well as match the brand’s global standards.

Result:

Our work set the benchmark for experiential hub designs at Accenture and became the foundation for Make the Leap’s 2023 instalment as well.

While the performance numbers of this case study are confidential, we’re happy to walk you through a detailed case study.

Ready to make the leap?