Unveiling new sights with every scroll
Category
Brand
Services
Web design
Web development
Content encoding
Scope
3 article page designs
Unveiling new sights with every scroll
Challenge:
They say you can’t visit the same Tokyo twice—a city where every corner holds surprises. Here, modernity and tradition stand shoulder to shoulder, while energy and calm coexist. How can a website hub encapsulate the essence of this city? How can it delve into its cultural hidden gems, its array of sights, sounds and aromas?
Recipe:
We worked together with The Economist Impact editorial team to embark on a content and design excursion. Armed only with three articles and a bank of images, we took the reader on a journey through cultural, architectural and natural highlights in and around Tokyo. Well-appointed highlights, lush collage-style imagery and snappy editorial style content scored the reader experience.
Result:
This fun reader experience inspired readers to visit the client website. Our creative team too was excited to make a trip to marvel at the Pearl of the Orient. Someday!
