Pushing hydrogen into the energy mainstream
Category
Brand
Services
Web design
Web development
Data visualisation
Interactive storytelling
Content encoding
Scope
1 homepage
6 interactive essays
2 hotspot infographics
Pushing hydrogen into the energy mainstream
Challenge:
Japanese materials manufacturing giant, Toray, aimed to spark a conversation piece on hydrogen as the sustainable fuel of the future. However, the heavy reading experience of essays, charts and graphs posed a potential barrier to engagement.
Recipe:
We designed and developed a one-of-a-kind interactive hub in 3 weeks flat. Using creative data visualization, nifty content highlights and interactive storytelling the resulting experience delighted readers and won us an award too.
Result:
Award for Excellence in the Visual Appeal category by the Academy of Interactive Visual Arts at the 28th Annual Communicator Awards (2022).
See the winner showcase here.
